Case Study: Vegan Cosmetics

What do consumers have to say about vegan cosmetics in 2022?

The vegan cosmetics market is exploding. This market was valued at $15.17 billion in 2021, and now, in 2022, it stands at $16.02 billion. It is a very promising market for the future.

Therefore, at V-Label, we thought that conducting a macro-survey aimed at consumers, with vegan cosmetics as the main topic, could provide us with very useful and enlightening information to share with companies interested in the sector.

What will you find in it?

• Consumer behavior and preferences concerning vegan and non-vegan cosmetics
• Consumer concerns on animal use in the cosmetics industry
• Consumer’s knowledge regarding ingredients and labels found in cosmetics
• Most relevant factors to consumers when purchasing a cosmetic product