B2B Blog

The vegan cosmetics market is huge right now. And it’s only getting bigger. So if you want to learn the key numbers of the market, get to know the trendiest categories, see how brands are doing, then you’ll love this post that V-Label, the world’s leading vegan & vegetarian trademark, has prepared for you. Let’s dive right in.

We are launching the International V-Label Awards to celebrate the many innovative ways in which businesses are contributing to a rich and diverse range of plant-based products, and to recognise companies that are making a difference within their communities as well as from the perspective of global sustainability. As an industry leader, we aim to raise awareness in the mainstream media of the progress and growth of the plant-based industry and sustainable business practices, encouraging more organisations to enter the plant-based sector and engage in responsible business practices.

A leading Swedish online wine magazine Vinjournalen.se just published an article featuring V-Label. This was a result of cooperation between V-Label and WineTourism.com. The article covers vegan winemaking and in the interview part our Ivo Araújo (Head of licensing and evaluation, V-Label Portugal, Associação Vegetariana Portuguesa) shares insights and interesting facts about the production process.

Have you been trying different strategies, but nothing seems to work? There is a way to capture people’s attention and promote your products without using sleazy tactics. In this article, we’ll dive into storytelling as a way of communicating with conscious customers and standing out as a vegan or vegetarian brand that creates content people actually want to see and engage with.

The European plant-based food sector has experienced explosive growth during the last two years. According to consumer reports, the market grew from 2.4 billion EUR in 2018 to 3.6 billion EUR in 2020. The pandemic furthermore accelerated this growth because customers are increasingly conscious of their health — this and more were topics of V-Label’s latest discussion with panelists all over Europe.

Millennials and Gen Z-ers make shopping decisions that largely depend on certifications and labels, a recent survey shows. V-Label conducted this survey on more than 23,000 consumers internationally, finding that 91% prefer products provided with an independent stamp guaranteeing the product is really vegan without having to read all ingredients list or spend time comparing and looking for alternatives. Half of responders said they definitely buy products marked with labels rather than ones without it.