There's never been a time in history where it was up to people like us to shape the world.
Our decisions, big or small—such as where we shop, the brands we trust, or the food we put on the dinner table—are actually us advocating for a better, kinder future.
For nearly three decades, V-Label has been helping people like you make a kind choice by labeling products and services that are considerate to the Earth, as well as the humans, animals, and ecosystems living on it.
When the organization started in Switzerland in the 90s, what was available for vegans and vegetarians wasn't much beyond fruits and vegetables. The food industry has since seen a massive growth in options, proving it can reinvent itself when necessary. The same goes for nonfood industries such as beauty, home, and decor.
And yet, amidst the undergoing transformation, having accessible, affordable, delicious, and healthy plant-based products still isn't a norm. We believe that in the post-2020 world, making a kind choice shouldn’t be difficult—and that’s what we’re working toward.
Making a kind choice is:
Identifying plant-based options at a glance.
Thanks to visible and recognizable labeling, more than a third of the world's population knows V-Label. When scouting for dietary choices aligned with their values, seven out of ten consider products with V-Label healthier and 57% simply trust it more.
Supporting NGOs in making a real, frontline impact.
With every V-Label purchase, you are pouring vital energy and resources into the hearts and hands of people in the organizations who made it their cause to change the world for the kinder – Swissveg, Proveg International, or Fundación Vegetarianos Hoy to name just a few.
Opting for a wide range of healthier and sustainable alternatives altogether.
By exploring a variety of plant-based choices with V-Label, you could reduce your water and deforestation footprint by half. Not to mention cut emissions, add to biodiversity, and sustain a healthier life for both yourself and the planet.
The results of your kindness:
From trade fairs to awareness campaigns, V-Label empowers 32 partner organizations worldwide to create a more respectful world.
By choosing products with V-Label, you directly impact:
Accessibility of plant-based products and services.
We support trade fairs both locally and internationally. Events like Veggie World are proven to bring alternative protein choices to wider audiences, and so by buying a V-Label certified product, you impact more trusted products being brought to the hands of other hungry change-makers.
The way big corporations think and act around social responsibility, culture, and food.
From workshops to behind the scenes meetings, we at V-Label work with retailers and producers to introduce more plant-based options.
The world's bravest plant-based producers…
…by buying products with the V-Label trademark, you are endorsing some of the most promising innovators in advancing food technologies and making alt products as delicious, healthy, and affordable as possible.
Campaigning for a better world:
For the animals, people, and planet. Our international, not-for-profit partner organizations are able to actively speak up for a better world. Successful campaigns include stopping the 171 amendment in the EU, representing plant-based interests in the EU, and many corporate outreach activities working on increasing plant-based food options in retail and gastronomy.
Accessibility of plant-based products and services.
We support trade fairs both locally and internationally. Events like Veggie World are proven to bring alternative protein choices to wider audiences, and so by buying a V-Label certified product, you impact more trusted products being brought to the hands of other hungry change-makers.
The way big corporations think and act around social responsibility, culture, and food.
From workshops to behind the scenes meetings, we at V-Label work with retailers and producers to introduce more plant-based options.
The world's bravest plant-based producers…
…by buying products with the V-Label trademark, you are endorsing some of the most promising innovators in advancing food technologies and making alt products as delicious, healthy, and affordable as possible.
Campaigning for a better world:
For the animals, people, and planet. Our international, not-for-profit partner organizations are able to actively speak up for a better world. Successful campaigns include stopping the 171 amendment in the EU, representing plant-based interests in the EU, and many corporate outreach activities working on increasing plant-based food options in retail and gastronomy.
Accessibility of plant-based products and services.
We support trade fairs both locally and internationally. Events like Veggie World are proven to bring alternative protein choices to wider audiences, and so by buying a V-Label certified product, you impact more trusted products being brought to the hands of other hungry change-makers.
The way big corporations think and act around social responsibility, culture, and food.
From workshops to behind the scenes meetings, we at V-Label work with retailers and producers to introduce more plant-based options.
The world's bravest plant-based producers…
…by buying products with the V-Label trademark, you are endorsing some of the most promising innovators in advancing food technologies and making alt products as delicious, healthy, and affordable as possible.
Campaigning for a better world:
For the animals, people, and planet. Our international, not-for-profit partner organizations are able to actively speak up for a better world. Successful campaigns include stopping the 171 amendment in the EU, representing plant-based interests in the EU, and many corporate outreach activities working on increasing plant-based food options in retail and gastronomy.
Kinder choices are for everyone
Consumers
That's you!
Retailers
Producers
NGOs
Consumers
That's you!
Retailers
Producers
NGOs
Because everyone deserves the right to make a kind choice.
Since our establishment in 1996, we've been frontrunning the plant-based movement, making vegan and vegetarian choices more accessible by providing a clear and trusted trademark.
We started with a vision to bring about a kinder world – and here we are in 2023, with 50,000 certified food and nonfood products worldwide, and we are definitely not stopping there.
